Indulgent treats tempt cash-strapped consumers

Amid reports of increasing energy prices and a consumer recession, there has never been a more important time for indulgent treats.

The food and ingredients industry provides the perfect market place to sell a wide range of treats across different product categories and to suit any budget. This means that a product no longer has to be seen as 'premium' to be considered a treat.

Biscuit suppliers are leading the way in indulgent innovation. Here is a selection of new product launches in UK supermarkets


Brands cashing in on the trend for indulgent treats

KP
Nutty Nibbles

Flavours:
Biscuits and Chocolate Nut Mix
Fruit and Chocolate Nut Mix
www.kpnuts.com

McVities
Temptations


Flavours:
Belgian Milk Chocolate and Hazlenut
Belgian White Chocolate and Truffle
Belgian Milk Chocolate and Praline
www.mcvities.co.uk

Asda
Indulgent Treats

An assortment of biscuit snacks
Left: Chocolate biscuit assortment
www.asda.com





Milka
Choco Minis

Other new products from Milka:
Choco Cookies
Choco Grains
www.milka.com



More information:



For more information on the trend for indulgence see our Supertrends: Experiences report

Contact us for market data including value and volumes for the global snack market 

Sign up to our newsletter for the latest news and analysis from the food industry