In recent months, we have seen a market rise in the popularity of coconut, both as an ingredient and as a key flavour. Here is our guide to the benefits of coconut and the key trends that this ingredient follows.
One fruit, many forms
Used widely across Asia, the fruit of the coconut palm is often referred to as 'the tree of life'. The flesh or kernel of the coconut from mature fruit is eaten and used in cooking, the 'water' or liquor inside unripened or green fruit is used for energy and medicinal purposes and 'milk' can be produced by squeezing the fully formed flesh of mature coconuts.
Key Trend 1: ADDED BENEFITS
Coconut boasts many healthy properties. Coconut water is a natural isotonic and therefore an excellent source of natural energy that is growing in popularity amongst Western nations as an alternative to energy drinks, to manage weight, to benefit skin, hair, bones and teeth and to strengthen immunity. In addition to this, recent research suggests that coconuts could help in the treatment of diabetes and kidney conditions; it aids digestion and is both anti-inflammatory and antibacterial.
Key Trend 2: FREE-FROM / HEALTHY ALTERNATIVE
Coconut milk is used as a substitute for cow's milk, both for vegan diets and for lactose-free diets. This appeals not only to those who wish to use dairy alternatives for medical reasons, but also for consumers who are looking for healthier, less processed diets as part of the Food+Lifestyle trend.
Key Trend 3: TASTE TRAVEL
Coconut is a key component of many meals in India and Asia, especially in Thai cuisine, so convenient products that allow consumers to recreate these dishes using authentic ingredients are likely to grow in demand.
Key Trend 4: ETHICAL
Coconut is the latest subject of an emerging trend for ingredients that are ethically and fairly traded. For example,
Ben & Jerry's has just added a new FairTrade coconut variety to its ethically-sourced ice-cream range.
To find out more key trends, visit our report store to see our SuperTrend reports - Health & Wellbeing, Experiences and (coming soon) Local:Global.
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