As consumers search for new taste experiences, the desire for authentic, traceable ingredients is increasing.
Proving provenance
The micro-regional trend brings authenticity to a new level, focusing on the specific dishes and flavour combinations from regions and thus widening the scope of options that can be offered. Using traditional, regional recipes and authentic ingredients - preferably that come from the region itself - allows manufacturers to offer new experiences to consumers.
Tell the story
If consumers feel that they know the people producing the goods, an emotional connection is established and support for the producers becomes personal. Manufacturers that reinforce their relationship with producers thus offer consumers important reassurance to further strengthen loyalty.
Ethics and ethos
When working with small producers in other countries, it is vital that manufacturers and retailers clearly convey a strong ethics policy, especially in relation to commitment to the wellbeing of producer communities, environment (carbon footprint) and sustainability.
Taken from SuperTrends: Experiences from RTS. To order your copy of the report, click here.
0 comments:
Post a Comment