As consumers increasingly demand more from the food they eat, products which innovate and entertain, whether linked with technology, simply offering ‘something new, or add to the home dining experience, will become increasingly desirable.
Extending the experience
A rise in interest in home cooking, together with fast-developing technology products that can deliver recipe information and virtual entertainment are offering food manufacturers a growing range of opportunities to extend the eating experience within the home.
A new approach
The Theatre of Eating trend is more than just technology, however. Established brands can take advantage of this trend by re-imagining their popular products, perhaps using limited edition flavours. This will not only reinvigorate existing consumer interest but also attract new customers who are looking for new experiences or eating occasions.
For the people
Linking products to web-based campaigns, events and free gifts can strengthen brand loyalty by making consumers feel valued. Online communities extend the eating experience and encourage consumers to contribute and feel a part of the brand.
Taken from SuperTrends: Experiences from RTS. To order your copy of the report, click here.
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