As consumer tastes develop, flavours which present a new experience will be in demand.
Taste travel
Consumers are continually looking for new taste experiences as their tastes develop. As consumers cut back on foreign travel but still wish to experience new tastes, flavours which are authentic to a particular region or country will grow in demand.
Be creative
Today’s consumers are willing to experiment with flavours. As a result, demand for interesting flavour combinations is growing. The key to success is knowing your market and creating flavour experiences that appeal to your target customers.
Added benefits
As the use of natural flavours is increasingly becoming a consumer expectation, manufacturers can take careful advantage of the added functional benefits that can be offered by using flavours derived from fruit and herbs.
Taken from SuperTrends: Experiences from RTS. To order your copy of the report, click here
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