Re-imagining and reinvigorating shopping and dining out experiences can drive product popularity and create opportunities for manufacturers, retailers and foodservice providers.
Searching for the ‘new’
As the market for food and beverages becomes ever more crowded, manufacturers are being called upon to work harder than ever before to establish new products and maintain their existing market share.
Technology sells
Advances in technology - particularly in relation to smartphone applications or ‘Apps’ and mobile internet - are opening up considerable opportunities for food manufacturers and retailers. New vending technology is also being used to extend the shopping experience.
The element of surprise
Anything which surprises consumers or challenges their preconceptions (especially in the case of multinational manufacturers and well-established brands) can have a positive impact. Recent innovations such as flash sales, pop-up shops/restaurants, flash markets, random acts of kindness and surprise visits to consumers’ homes/workplaces have all been used effectively by companies across the world.
Taken from SuperTrends: Experiences from RTS. To order your copy of the report, click here
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