Food Industry Trends: Health and Wellbeing

Kate Hand

Research and Marketing

Co-ordinator

As reported in our top trends report for 2012, the trend for health and wellbeing is set to continue as consumers become more aware of the foods they eat. I was interested to see a new line of salads in UK supermarket Asda at the weekend - produced by Del Monte UK and branded 'Love Salad'.

This innovative new range contains a selection of meats, cous cous and salad vegetables with a dressing. They contain fewer than 370 calories, no artificial colours, flavours or hydrogenated fats and are low in sugar, fat and salt. When considering the trend for health and wellbeing, they seem to tick all of the boxes.


I purchased the feta and beetroot cous cous salad (pictured below) - it was particularly interesting to note the combination of flavours in the maple and balsamic dressing and the new take on a cous cous salad containing beetroot. This colourful salad would appeal to the consumers' eye as well as their palate.

Full ingredients list:

Beetroot, Cous Cous (57%) [Water, Beetroot, Cous Cous, Concentrated Beetroot Juice, Invert Sugar, Rapeseed Oil], Leaf Mix (18%) [Spinach and Rocket], Balsamic and Maple Dressing (13%) [Balsamic vinegar of Madena, Maple Syrup, Rapeseed Oil] Feta Cheese (11%)